Selling Luxury by Robin Lent

Author:Robin Lent
Language: eng
Format: epub
Publisher: Wiley
Published: 2010-05-11T04:00:00+00:00

46

Know what is happening in your city

A few years ago, a newly hired Sales Ambassador for a luxury brand was selling a higher volume than several senior members of the sales staff. We took him to lunch to find out more about his approach. Perhaps it was simply beginner’s luck.

It turned out that one of the things he did systematically, whether the person purchased or not, was to share with customers what was happening in his city. He commented that whether he made the sale or not on their first visit, they often came back later to see him and to purchase. He noticed too that they would send friends.

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